A social media strategy should be a part of any businesses online presence. Though organic traffic can only take your business so far social ads allow you to reach even more of your audience, often at a low cost. There are a wide range of ways to advertise online, however, there is one platform in … Continue reading Creating Facebook Ads That Convert
A Search Engine Optimization (SEO) audit is the process of analyzing how a website ranks on search engines and understanding what has been done to help the website rank highly. Search engines have algorithms that crawl through the web and compare the website against a huge array of ranking factors denoting usability and relevance. Each … Continue reading How To Conduct A SEO Audit
Video is currently the most popular form of online content with streaming platforms having become a dominant medium on the Internet. More than 500 million hours of videos are watched on YouTube each day with Facebook equaling that number. For marketers it is an extremely powerful tool that can be used to increase organic traffic … Continue reading How To Use Video In Marketing
This review of Battlefield V is from 1 year ago and will be accompanied by an additional post detailing how the game has progressed 1 year later. It will look at how the "Games as a Service" model has been applied to the opinions and feelings expressed in this review. Battlefield V is an impressive … Continue reading Battlefield V Review 1 year ago
At the beginning of the year I approached the owner of Arise Coaching, Nick Arthur, and asked if he would allow me to create a marketing strategy for his personal training business. He said Yes and we got to work. We discussed how he wanted to position his business in the digital space and how … Continue reading Arise Coaching Company Report
Well the semester is over and so is the assignment requiring weekly blog posts. Does that mean so is the blogging? Will this become yet another briefly used blog to go silent? Will it be used infrequently but get discarded like a bad ex when I get bored? I dunno. I quite liked doing the … Continue reading So what now…?
While having a marketing budget is important, knowing know and where to spend it is the most important part. Over the last several years traditional marketing has fallen by nearly 160% while during the same time frame digital marketing saw a 14% increase. Both methods of advertising have their advantages and drawbacks and understanding what … Continue reading Digital & Traditional Marketing
What a bot is & how they work An Internet bot can be defined as a program that performs automated tasks over the Internet. In more specific terms, a bot is an automated application used to perform simple and repetitive tasks that would be time-consuming, mundane or straight out impossible for a human to perform. … Continue reading How bots influence the internet
SEO is the process of increasing the amount of traffic a website receives through a technical, analytical and creative process to increase improve the visibility of the website on search engines. It's intended function is to drive as much unpaid traffic as possible to the website by placing it as high as possible on the … Continue reading Search Engine Optimization (SEO)
Having technology woven into our everyday life is almost like something out of a old school sci fi film but is becoming a reality with more and more devices being interconnected and providing benefits that people would have only imagined of in the past. My grandma recently got a Google Home and it has changed … Continue reading Internet of Things for the elderly
Lachlans Digital Marketing Blog 