Micro moments, as described by Helen Veyna, is when we turn to a device to take action on whatever we need or want right now. Companies must learn to take advantage of these quick moments by providing the tools necessary for them to continue move through their sale. To best take advantage of these moments … Continue reading Interacting with a mobile environment
How messages spread
There are many ways in which messages spread but there is one which stands above the rest and is the primary factor behind 20-50% of all purchases; that is word of mouth. When a information is given via word of mouth it is assumed that the message was worth passing on, else why would they … Continue reading How messages spread
Garnering an online presence
Social Networking sites provide brands with an opportunity to allow consumers to engage with brands in a previously unexplored way, because of this, brands must know how to attract the consumer and facilitate their engagement in a way to positively impact the brand. By creating positive engagement between the brand and their consumers the brand … Continue reading Garnering an online presence
Lachlans Digital Marketing Blog 